WEB ANALYTICS & INSIGHTS
NIKE: MARTECH ANALYSIS
For this project, I was asked to create a MarTech analysis for Nike. I identified the different marketing channels, listing both the benefits and weaknesses of each. Additionally, I provided insight as to the best channels and vendors that Nike should prioritize to increase attraction and brand loyalty.
MACY'S: WEB ANALYSIS
For this project, my team and I were tasked to analyze the KPI and Success Metrics for Macy's. Through these analysises, we were able to provide recommendations for Macy's
WHOLEFOODS: SOCIAL MEDIA ANALYSIS
For this project, my team and I were tasked to analyze the impacts that COVID-19, the global pandemic, had on Whole Foods Market. We analyzed the effects the pandemic had on online / in-store customers. We used Talkwalker to analyze the social conversation regarding Whole Foods at this time. Through our research findings, we provided recommendations for Whole Foods.