Resume
Education
Jan 2020 - May 2021
The University of Texas at Dallas
Master of Science - Marketing
800 W. Campbell Road Richardson, Texas 75080
During my pursuit towards my degree in Marketing, I am challenged to critical think about digital marketing strategies and tactics in consideration to emerging technologies. I am also developing understanding of social media marketing and the correlating data. Additionally, I am taught to understand data and analyze them to create insightful actions.
Courses that I have taken include:
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Marketing Web Analytics
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Social Media Marketing and Insights
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Interactive and Digital Marketing
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Marketing Data Analysis and Research
Aug 2016 - Dec 2019
The University of Texas at Dallas
Bachelor of Arts - Emerging Media and Communications
800 W. Campbell Road Richardson, Texas 75080
During my pursuit towards my degree in Emerging Media and Communications, I was challenged to critical think about social and cultural communications. I developed creative ways in utilizing emerging technology to create ideas and solve problems. Additionally, I am able to analyze ethical standings of emerging media.
Courses that I have taken include:
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Photography: New Media
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Ethics in New Media Technology and Communications
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Media Psychology
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Culture Jamming
Experience
Digital Marketing Analyst II
July 2023 – Present
Acxiom – Citi Bank
6460 Las Colinas Blvd, Irving, TX 75039
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Collaborate with internal and external cross-functional teams
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Strategic planning for digital marketing alignment with program and business objectives.
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Protect brand reputation through optimization of paid media operations.
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Analyze privacy compliance reports of associated publishers in support of brand safety efforts.
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Improve communication and transparency by developing project management documentation for the organization, leadership, and external stakeholders.
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Develop and optimize financial documentation and operations for Citi.
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Partner with internal and external teams to implement new clean room program and establish key performance indicators.
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Enhance visual presentation for leadership review and decision making.
Digital Media Specialist - Paid Media
July 2021 - March 2023
Neighborly
500 E. John Carpenter Fwy., Irving, TX, 75062
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Managed paid media strategies and digital marketing operations for the Neighborly brand and eight Neighborly-owned home service brands
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Aligned with brand managers, digital partners, and leadership to carry consumers through marketing funnel
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Drove awareness by directing media buying with agency partners
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Optimized program tactics and brand campaigns through Key Performance Indicator (KPI) analysis and provided insight and recommendations for brand manager
Multimedia Assistant - Student Worker
August 2018 - May 2021
The University of Texas at Dallas -
Office of Facilities and Economic Development
800 W Campbell Rd, AD 24
Richardson, TX 75080-3021
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Created and managed content and assets for department social media platforms (e.g.,. Instagram, Twitter, Facebook, and YouTube) and promotional marketing material
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Documented University development and events through photography and videography
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Conducted market research to improve department awareness and increase interaction with the University community by 50%